It looks like Tim OReilly of OReilly Media, highlighted the concept of Web 2.0 in 2004. Web 2.0 is not another version of the Web, it is simply a concept to describe the new improved way that software developers and users interact on the web, using it like a platform. In other words, developing a Web 2.0 site is the 'ideal', and understanding and including elements that make up this kind of site, is the goal.
It looks like some of those elements are
- users can use software applications that run through a browser
- user participation- users can customize information on the browser and add value to the browser
- often use an Ajax user friendly interface or client-server application frameworks that provide rich user experience
- dynamic content allowing scalability
- metadata (data about data)
Some features of these websites are:
- Search Functions
- Links to related areas
- Iterative (editing content), or cumulative (additive) authoring features for users
- Tags (to assist searching)
- Automation of some of the work
- RSS Really Simple Syndication - emails changes to users
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